Analytical Work
Alongside my work in visual storytelling and creative production, I explore media intelligence, audience analysis, and data-driven research. These projects demonstrate how analytical thinking can complement creative practice by uncovering insights behind media performance, audience behavior, and digital conversations.
Media Pulse Dashboard
AI-powered media intelligence dashboard that analyzes public conversations and generates sentiment analysis, risk assessment, audience concerns, opportunities, and strategic recommendations through an interactive web interface.
ADDSIGHT AI
Audio-visual intelligence platform designed to analyze advertising videos. The system extracts brand visibility, core messages, scene insights, speech analysis, and key moments from video content.
Ramadhan Campaign Pulse
Campaign intelligence project that analyzes engagement trends, sentiment distribution, regional performance, and media ecosystem dynamics to produce executive-level strategic recommendations.
TikTok Content Intelligence Report
Content intelligence analysis examining the viral growth of the "Mas Bahlil Ganteng" phenomenon. The project identifies viral mechanics, conversation structures, narrative territories, and strategic implications.